Hint: Know your target audience.
There are two groups to concentrate on: the "already-customers" that AREN'T “already-quizzers" and the "already-quizzers” that aren’t “already-customers."
A few weeks before your first quiz, let your customers know you’re starting a pub quiz and fill them in on the day and time and how the quiz works.
Provide this info through posters, word of mouth and of course social media. (We have tons of examples of how we’ve done this over the years so if you have any questions, just ask.)
Your goal here is to convince the people already coming to your bar to try out the pub quiz. (Good news: trivia popularity has grown so much over the years that this is becoming an increasingly easier task.)
Social media is also how you’re going to get the people who love pub quiz already but aren’t already coming into your bar.
True trivia buffs are always on the search for more. You already know the power of keywords so don’t be shy. #pubquiz and #trivianight should work but play around with the message that works for you and your area.